We started Fé to make a positive impact while creating products we love and to make sustainability a daily lifestyle’

‘Made in India, made for the world

We know “retail therapy” is a great serotonin booster, and who doesn’t love some happy chemicals once in a while? But harming the planet in the process doesn’t sit well with us.

We keep things simple when it comes to our clothes, our style is minimal, clean, neutral and timeless. Our clothes are meant to last and be loved for a long time.

Our brand is founded on the practices of low impact both environmentally and with regards to the social consequence of the fashion industry. Our fabrics are locally sourced and granting fair wages, safe working conditions and promoting social dialogue for our workers, we make sure that our clothes don't cost the planet or the people who make them. Adding on to our values, we make sure our packaging is made from upcycled waste and is completely decomposable too. We take responsibility beyond the point of sale, and plant a tree for every purchase.


Who said eco-friendly needs to look eco-friendly?

We don’t just want to make products that look good. We want to make products that do good.

‘We always believed that if we could make products as good or better looking than legacy products on the market, more people would consider opting for the sustainable option. Clean lines, vibrant colors, and luxury quality built with sustainable materials. It wasn’t an easy goal, but after 24 months and countless prototypes, Fé was born’.


Sustainable products. Sustainable practices. :

We want to positively impact our community, our industry, and our planet. By helping develop best-in-class sustainable products and investing in programs to minimize our environmental footprint, we hope to raise the bar for what customers expect from brands and contribute to the change we want to see in the world.


The first step is the hardest:

We may come from humble beginnings, however we have high aspirations. We want to leave the world better than we found it, create products people love, and foster the development of sustainable solutions. We hope this is just the beginning.

Made from a combination of post-consumer recycled plastic with Global Recycle Standard (GRS) certification and recycled cotton sourced fabric, each cloth is composed of the equivalent of 9 to 25 plastic water bottles. In addition to helping clean up our world, over 160 gallons of water are saved per cloth vs. normal cloth. With high quality, high tensile strength and bold colors, it gives meaning to the saying, "One person’s trash is another person’s treasure!"


Thanks for being a part of our journey.